Why do some products carry claims like "free from harmful parabens"?

Next to some cosmetic products, Mira shows short tags that draw attention to one specific feature of the formula. For example: 'free from harmful parabens', 'free from titanium dioxide', 'free from harmful UV filters', 'free from harmful silicones', 'free from allergenic fragrances', 'free from harmful aluminium salts', 'free from mineral oils' and 'free from harmful sulfates'.

These tags do not appear on every product. They show up only for the categories where the absence of that particular ingredient genuinely matters and is worth pointing out.

One thing to keep in mind: these tags are purely informational and do not affect the rating itself. A product's band — 'Excellent', 'Good', 'Poor' or 'Bad' — is always set by its actual composition. Mira assesses every ingredient for its potential impact on health and the environment, and the riskiest one decides the outcome. A tag simply helps you spot a useful detail of the formula faster; it neither adds nor removes any points.