Terms of Use for the "Mira — Food and Cosmetics Scanner" Application
Version dated: 18 May 2026
These Terms of Use (hereinafter — the "Agreement") govern the relationship between IMAGENIC LTD and users of the "Mira — Food and Cosmetics Scanner" mobile application and the website https://mira.team.
Operator: IMAGENIC LTD Registered office: 71-75 Shelton Street, London, United Kingdom, WC2H 9JQ Company number: 13950150 Date of incorporation: 2 March 2022 Nature of business (SIC): 62020 — Information technology consultancy activities Contact: help@mira.team
This document uses, among others, the following definitions:
"Mira" Application (hereinafter — the "Application") — the "Mira — Food and Cosmetics Scanner" mobile application, available for download via the App Store, Google Play, and other distribution platforms.
"Mira" Website (hereinafter — the "Website") — the website at https://mira.team.
Company — IMAGENIC LTD.
User Account (also "Account") — a personal account created by the user in the Application.
Content — materials posted within the Application, including but not limited to photographs, review texts, comments, recommendations, ratings, and other user-generated materials.
Service — the Application and the Website collectively.
The Agreement applies to relations between the Company and users worldwide who access the Application, subject to applicable local law.
1. Acceptance of the Terms of Use
1.1. Use of the Application is permitted only on the condition that the user fully accepts all provisions of the Agreement.
1.2. Please read the text of the Agreement carefully before using the Application. If you do not accept its terms, please do not use the Application.
1.3. The Agreement may be amended by the Company through notice provided by one or more of the following means:
Through the Application during or after sign-in to the user account, including by pop-up notification;
Through the Application via chat with technical support;
By publishing the new version on the Website.
1.4. The user's failure to provide up-to-date contact information does not relieve them of responsibility for compliance with the Agreement.
1.5. Access to certain features of the Application may be provided subject to special terms (including paid subscription terms — see Section 5). Such special terms supplement the Agreement.
1.6. The Application is intended for personal, non-commercial use.
2. Eligibility
2.1. By creating a user account, you represent and warrant that:
You are at least 12 years old (the Application has an age rating of 12+);
You have the legal capacity to enter into the Agreement, or, where required by applicable law, you act with the consent of your legal representative;
The information you provided upon registration is accurate;
Your account has not previously been blocked or deleted for breach of the Agreement.
3. Special Provisions Regarding Minors
3.1. The Application has an age rating of 12+. Use of the Application by persons under the age of 12 is not permitted.
3.2. For users between the ages of 12 and 14, registration and use of the Application are permitted only with the consent of a parent or other legal representative. By confirming registration, such a user represents that the relevant consent has been obtained.
3.3. As a parent or legal representative of a minor, you are responsible for supervising the use of the Application by your child (ward) and for ensuring their compliance with the Agreement.
3.4. The Company is not liable for any consequences arising from the user providing inaccurate information about their age.
4. User Account
You agree to use the Application and to post any Content within it only in accordance with the Agreement and applicable law.
4.1. Account Creation and Sign-In
4.1.1. You may create and sign in to your user account using one of the following authorisation methods:
Google account;
Apple account (Sign in with Apple);
Email address.
4.1.2. The processing of personal data is carried out in accordance with the Privacy Policy available at https://mira.team/privacy-policy.
4.1.3. Each user may create only one account. The Company is entitled to block or delete duplicate accounts, fake accounts, and accounts subject to substantiated complaints.
4.1.4. The functionality of the Application, including access to certain content, may vary depending on the user's region.
4.2. Application Functionality
4.2.1. The Application provides the user with the following core features:
Scanning of product barcodes (food and cosmetic products);
Receipt of information about the composition, nutritional, and other characteristics of products;
Provision of informational ratings and recommendations on alternative products;
Posting of the user's own reviews and comments on other users' reviews;
Receipt of information about third-party offers (including prices and availability).
4.2.2. Informational nature of the service. All ratings, recommendations, and information on composition and nutritional characteristics displayed in the Application are provided strictly for informational purposes and do not constitute medical, dietary, or any other professional advice. The Application does not replace consultation with a doctor, dietitian, allergist, dermatologist, or other relevant specialist. Before making decisions affecting health (including choosing food products in the case of illnesses, allergies, intolerances, pregnancy, or other conditions), the user must consult a qualified specialist.
4.2.3. Information about allergens and potentially undesirable ingredients is provided for reference purposes and does not constitute a guarantee that the product is safe for a particular user.
4.2.4. The user acknowledges that the composition of a product may vary depending on the production batch, region of sale, changes in the manufacturer's recipe, or errors in external sources. Before consuming a food product or using a cosmetic product, the user must independently verify the information on the product packaging.
4.2.5. Certain descriptions, recommendations, and analytical materials may be generated using automated algorithms and artificial intelligence technologies. Such materials are informational in nature and do not constitute professional advice.
4.2.6. The Company does not guarantee the completeness, absolute accuracy, or up-to-date status of information obtained from external sources (manufacturer databases, public catalogues, etc.).
4.2.7. The Service does not display paid advertising materials that influence product ratings and does not provide priority placement to sellers.
5. Subscription, Cancellation, and Payments (Offer)
This Section constitutes a public offer by the Company to enter into a contract for the provision of extended Application functionality on a paid subscription basis (hereinafter — the "Subscription"). Acceptance of the offer is effected by the user's payment for the Subscription.
5.1. Subscription Composition
The paid Subscription grants the user access to extended Application functionality, including but not limited to:
Advanced product search with filter functionality;
Unlimited scanning history and search within the scanning history;
Creation of personal recommendations — curated product lists with reviews;
A product comparison tool;
Access to a personal AI assistant that generates responses and recommendations using artificial intelligence technologies.
The specific set of features included in the Subscription may be amended by the Company. The current list is always displayed in the Application on the Subscription checkout screen. Responses and materials provided by the AI assistant are informational in nature and do not constitute professional advice (see clause 4.2.2).
5.2. Subscription Plans and Prices
As of the date of publication of this version of the Agreement, the following pricing applies:
PeriodPrice
1 month - GBP 1.99
6 months - GBP 8.99
12 months - GBP 15.99
Prices are inclusive of any applicable taxes. Payment is made in a single transaction for the selected period. The Company is entitled to unilaterally amend the set of plans and their prices. The current pricing is always displayed in the Application on the Subscription checkout screen and prevails over the pricing set out in this clause. Price changes do not apply to already-paid Subscription periods; the new pricing applies upon the next auto-renewal, of which the user shall be notified in accordance with clause 1.3 of the Agreement.
5.3. Subscription Activation
To access the extended functionality, the user activates the Subscription through the Application interface. Prior to payment, the user is informed of the current price, the duration of the period, and the auto-renewal terms of the selected plan.
5.4. Payment Method
Payment for the Subscription is made within the Application via redirection to a payment page. Payment processing is carried out by an authorised payment service provider. Payment data security is ensured on the side of the payment provider; the Company does not receive or store the user's payment card data.
5.5. Auto-Renewal
Unless otherwise specified in the terms of a specific plan, upon expiry of the initial and each subsequent period, the Subscription is automatically renewed for an equivalent period, with payment debited from the linked payment method within 24 hours prior to the start of the new period.
5.6. Cancellation of Auto-Renewal
The user may at any time disable auto-renewal through the Application interface. The cancellation takes effect from the next billing period — the paid Subscription period remains available to the user until its expiry.
5.7. Refunds
Refunds are issued in cases and in the manner provided for by applicable law and this Agreement. The user may request a refund by writing to help@mira.team within 24 hours of payment, provided that the extended Subscription functionality has not been activated and has not in fact been used. Statutory consumer cancellation rights under applicable consumer protection law remain unaffected.
5.8. Special Offers
The Company may from time to time provide discounts, promo codes, and special pricing. The terms and validity of such offers are indicated on the payment page. Special offers cannot be combined.
5.9. Deletion of the Application
Deleting the Application from a device does not terminate an active Subscription and does not cancel auto-renewal. To cancel auto-renewal, the user must use the Application interface or contact support at help@mira.team.
5.10. Deletion of the Account
Deleting the user account terminates the provision of services under the Subscription without refund of previously paid amounts for the unused period, unless otherwise required by applicable law.
6. User-Generated Content
6.1. By posting Content in the Application (reviews, comments, ratings, photographs, texts, and other materials), you confirm that such Content does not infringe the rights of third parties, including personal non-property rights and exclusive (intellectual property) rights.
6.2. It is prohibited to post materials that contain:
Images or other data of third parties without their consent;
Personal information of third parties without consent;
False or misleading information about products, manufacturers, or sellers that may mislead other users;
Materials that incite hatred, contain threats or insults, or sexual/pornographic content;
Materials promoting racism, intolerance, or physical threats;
Information directed at the manufacture or acquisition of weapons or drugs, causing harm to others, or violating personal privacy;
Promotion of, or incitement to participate in, gambling;
Materials infringing the intellectual property rights of the Company or third parties;
Materials containing malicious code, viruses, ransomware, or other destructive components;
Spam, knowingly repeated, advertising, or manipulative posts (review fraud, coordinated campaigns for or against particular brands).
6.3. The Company does not confirm or verify the accuracy of user-generated Content. The user makes decisions based on such information at their own risk.
6.4. The Company is entitled, but not obliged, to moderate Content. The Company may, at its sole discretion or upon a reasonable request from a third party, remove any Content that violates the Agreement or applicable law.
6.5. The user has the right to report Content or the conduct of another user via the "Report" function within the Application or by sending a message to help@mira.team.
6.6. The user releases the Company and its affiliates from liability for:
Fraudulent acts of third parties;
Any financial losses not caused by the Company's fault;
Discrepancies between the functionality or availability of the Application and the user's expectations, technical malfunctions, or unavailability of third-party payment services;
Consequences of the user's use of the Application's information and ratings to make decisions relating to health, nutrition, or other areas of personal life;
Consequences of using information from the Application without verifying the information on the product packaging.
7. Third-Party Materials and Services
7.1. The Application may contain links to third-party websites, including online stores. The Company does not control such resources and is not responsible for their content, policies, or availability.
7.2. The Company may receive affiliate commission when a user follows such links or makes purchases. The amount of any affiliate commission does not influence the order in which products, ratings, and prices are displayed in the Application.
7.3. Prices, product availability, and purchase terms with third parties may change without notice. Up-to-date information is determined on the respective seller's website.
7.4. The Company is not the seller of the products displayed in the Application and does not participate in the conclusion of sale contracts between the user and sellers.
7.5. The user's use of third-party devices and software products to access the Application is governed by their own terms. The Company does not grant any licences for such third-party products.
8. Amendment of Terms and Termination of Service
8.1. The user may at any time stop using the Application and delete the user account through the Application interface.
8.2. The account is deleted within 10 (ten) business days of receipt of the relevant user request.
8.3. The account may be suspended following 3 (three) substantiated complaints from other users, pending investigation.
8.4. Where there are reasonable grounds to suspect a breach of the Agreement by the user, the account may be deleted within 2 (two) calendar days.
8.5. The Company is entitled to unilaterally suspend or delete an account in the following cases:
The user does not comply with the terms of the Agreement;
The user has knowingly provided the Company with inaccurate or false information;
Substantiated complaints have been received about the user's conduct;
Attempts to manipulate reviews, ratings, or Application functionality have been detected.
8.6. Following deletion of the account, the provision of all related services ceases. Deletion of the account during an active Subscription is governed by clause 5.10 of the Agreement.
9. Privacy Policy and Personal Data
9.1. The processing of personal data is governed by the Privacy Policy available at https://mira.team/privacy-policy.
9.2. The Application may request access to the device's camera to perform barcode scanning and product photography. Access is granted by the user via the device's system settings.
10. User's Rights and Obligations
The user may use the functionality of the Application in accordance with the Agreement. The user is prohibited from:
Using IP address changes or other region-masking methods to circumvent geographical restrictions;
Publicly distributing correspondence with technical support without the Company's consent;
Using the Application in violation of applicable law;
Attempting to gain unauthorised access to the Application, other users' accounts, servers, or networks;
Interfering with the operation of the Application by means not expressly permitted by the Agreement;
Organising or participating in attacks on the Application's infrastructure;
Using exploits, automated tools, parsers, or other unauthorised software to interact with the Application, including for the mass collection of data on products and reviews;
Reverse engineering, decompiling, or disassembling the Application, except as expressly permitted by law;
Copying, modifying, or distributing the content of the Application, trademarks, or other objects of the Company's exclusive rights without its written consent;
Performing any other actions contrary to the Agreement.
11. Intellectual Property
11.1. The Company's Intellectual Property
11.1.1. All exclusive rights in the results of intellectual activity used in the Application and on the Website (including but not limited to program code, design, logos, trademarks, databases, texts, images, and rating algorithms) belong to the Company and/or its licensors.
11.1.2. Any use of such objects, including distribution, reproduction, modification, or copying without the Company's prior written consent, is prohibited.
11.2. The User's Intellectual Property
11.2.1. By posting Content in the Application, you grant the Company a royalty-free, non-exclusive, worldwide licence, with the right to sublicense, to use such Content in the ways necessary for the operation of the Application and the Website, including storage, reproduction, display, adaptation, public communication, and distribution.
11.2.2. The licence is valid throughout the entire period of use of the Application and for a reasonable period after termination of use, as required for the technical removal of the Content from storage systems and backup copies.
12. Notice of Intellectual Property Infringement
If you believe that your copyright or other exclusive rights are infringed by Content posted in the Application, send a written notice to help@mira.team, indicating:
A description of the work whose rights are infringed;
A link to the material infringing your rights;
Your contact details and information about the rights holder;
Confirmation of the legitimacy of your claim.
The Company may request additional information to consider the notice.
13. Governing Law and Dispute Resolution
13.1. The Agreement is governed by and construed in accordance with the laws of England and Wales.
13.2. All disputes arising out of the Agreement shall be resolved in accordance with applicable law, subject to the exclusive jurisdiction of the courts of England and Wales, unless otherwise provided by mandatory law. Nothing in this clause limits the consumer rights of users who are entitled to bring proceedings in the courts of their place of residence under applicable consumer protection law.
14. Term of the Agreement
The Agreement is in force from the moment the user begins using the Application until use is terminated by the user or the account is deleted by either party in accordance with the Agreement.
15. Assignment of Rights
The Company is entitled to assign its rights and obligations under the Agreement, in whole or in part, to any third party without the user's consent, provided that this does not adversely affect the user's position.
16. Severability
If any provision of the Agreement is held by a court to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
17. Disclaimer of Warranties
17.1. The Service is provided "as is". The Company disclaims all warranties of any kind, including warranties of fitness for a particular purpose, to the maximum extent permitted by law. Nothing in this clause limits any liability that cannot be excluded under applicable law (including consumer protection law).
17.2. The user acknowledges that data stored or transmitted through the Application may be lost, damaged, or temporarily unavailable as a result of:
Software failures;
Changes in protocols by third-party providers;
Interruptions in Internet service;
Force majeure circumstances, including DDoS attacks;
Scheduled or unscheduled technical maintenance;
Other causes beyond the Company's control.
17.3. The user is solely responsible for backing up information that is significant to them.
18. Entire Agreement
18.1. The Agreement contains the entire understanding between the Company and the user with respect to the use of the Application and supersedes all prior agreements on the same subject matter.
18.2. In the event of a conflict between this Agreement and any other agreement entered into between the user and the Company, the provisions of such other agreement shall prevail, provided that it expressly states that its terms prevail over this Agreement.
19. Contacts
For all matters relating to the use of the Application, please contact:
Email: help@mira.team
Website: https://mira.team
Address: 71-75 Shelton Street, London, United Kingdom, WC2H 9JQ
IMAGENIC LTD Company number: 13950150
