How are food products rated?

How are food products rated?

Mira builds a product's rating from three factors: nutritional quality, additives, and organic status. The result is a score with a colour band ranging from "Bad" to "Excellent".

Nutritional quality

Mira uses Nutri-Score principles — a science-based way to assess nutritional balance. It counts calories, sugar, salt, and saturated fat against the product, and credits protein, fibre, and the share of fruit and vegetables. The scale is adapted to the product type: beverages are judged more strictly, while cheeses, fats and oils, and water are handled on their own terms.

Additives

Every food additive is rated for risk — from safe to high-risk — based on scientific evidence. The riskiest additive sets the ceiling: a single high-risk additive pushes the product into the lower bands ("Poor" or "Bad"), regardless of the rest of its composition. Opaque or contested ingredients lower the score too. The risks behind each additive, along with their sources, are shown in the product card.

Organic

Certified organic products earn a bonus, since organic standards rule out chemical pesticides and some contested additives. The organic criterion doesn't apply to water.

The rating is Mira's opinion. The words "Excellent", "Good", "Poor" and "Bad" refer to the rating, not to the product itself.