How are food products rated?

How are food products rated?

Mira builds a product's rating from three factors: nutritional quality, additives and organic status. The result is a score with a colour band from "Bad" to "Excellent".

Nutritional quality

Mira follows Nutri-Score principles, a science-based way to assess nutritional balance. Calories, sugar, salt and saturated fat count against a product, while protein, fibre and the share of fruit and vegetables count in its favour. The scale depends on the product type: beverages are judged more strictly, and cheeses, fats and oils, and water are handled separately.

Additives

Every food additive is rated for risk, from safe to high risk, based on scientific evidence. The riskiest additive sets the ceiling: a single high-risk additive pushes the product into the lower bands ("Poor" or "Bad") regardless of the rest of its composition. Opaque ingredients, whose makeup the manufacturer hasn't disclosed, lower the rating too. The risks of each additive and the scientific sources are shown on the product card.

Organic

Certified organic products get a bonus, since organic standards rule out chemical pesticides and some contested additives. This criterion doesn't apply to water.

The rating is Mira's opinion. The words "Excellent", "Good", "Poor" and "Bad" refer to the rating, not to the product itself.